Branding 4Resilience
Slow territories and new dynamics of transformation in the inner areas of Marche Region
Abstract
Branding4Resilience (B4R) investigates four Italian inner areas and their ability to adapt to significant global challenges by building operative branding actions. B4R focuses on places and projects, starting from tourism as a driving force for reactivation and transformation dynamics and involving resilient communities in a multi-disciplinary, trans-scalar and multi-level process.
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