The community pharmacy
A space looking for identity between retail and healthcare vocation
Abstract
Italian as well as european pharmacies have undergone a process of transformation and redefinition of their role in recent decades, mainly due to the redesign of national health services by the institutions. The capillarity throughout the territories identifies them to all intents and purposes as a strategic partner of the national health service for the provision of a new model of care based on the concept of proximity. By acquiring new roles, the pharmacy site, its spaces, furnishings, and interior layout, thus find themselves having to respond to several, sometimes conflicting, purposes at once. Saling of products, dispensing of medicines, consultancy, and the supply of health services require different spaces and dynamics and can create misunderstandings in the expectations and relations between the pharmacist/retailer and the patient/customer. The contribution aims to understand the logics that have historically structured the pharmacy space over time, to analyse and systematise, through a selection of international projects, some possible practices in interior design that favour a better coexistence between the various souls of the contemporary pharmacy.
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