Twenty years of thinking on exhibition design
A critical examination for a phenomenology of displaying
Abstract
The text proposes an excursus through twenty years of reflections on the discipline of display in search of constructing its semantics of display. A critical path from overcoming adjectives such as conservative, protective, and ephemeral, which have become insufficient, consolidates around the concept of narration. The exhibition design is configured, then, as a place to give meaning, also thanks to the introduction of digital implementations, proposing itself as a proper expressive medium, capable of being co-participative and generative, whose future is oriented towards the realisation of dialogic spaces, generated by an analogical/digital syncretism, which we can define as phygital. The exhibition, therefore, will increasingly be called upon to fulfil the role of a relational place.
References
- Assmann, A. (2015). Ricordare: Forme e mutamenti della memoria culturale. Il Mulino.
- Atelier Brückner (2011). Scenography. Making spaces talk. Atelier Bruckner 2002-2010. Avedition.
- Atelier Brückner (2018). Scénography 2. Staging the Space. Birkäuser.
- Borsotti, M. (2024). From Narrative to Phygital. An Experimental Semantic Survey. In F. Zanella, G. Bosoni, E. Di Stefano, G. L. Iannilli, G. Matteucci, R. Messori & R. Trocchianesi (Eds.), Multidisciplinary Aspects of Design. Objects, Processes, Experiences and Narratives (pp. 661-670). Springer Series in Design and Innovation (SSDI, volume 37).
- Borsotti, M., & Mason, M. (2023). Immersive narratives and memories: the design of digital-enhanced visitor experience. PAD#23 – Vol. 16, Digital Memories Pages on Arts and Design-online journal.
- Borsotti, M. (2022). Allestimento. In M. Borrelli, L. Galofaro & A. Valenti (Eds.). Dichiarazione di interni Atlante di parole e immagini (pp. 18-19). Thymos Books, spaziovirgola.
- Borsotti, M. (2017). Tutto si può narrare. Riflessioni critiche sul progetto di allestimento. Mimesis Edizioni.
- Borsotti, M. (2013). Form of collecting/Form of hearing. In Basso Peressut L., F. Lanz, & G. Postiglione (Eds.). European museum in the 21st century: setting the framework. Vol. 3 (pp. 765–769). Politecnico di Milano.
- Borsotti, M., & Sartori, G. (2009). Il progetto di allestimento e la sua officina Luogo, memoria ed evento: mostre alle Fruttiere di Palazzo Te, Mantova. Skira.
- Borsotti, M. (2008). The exhibit design production. In L. Basso Peressut, I. Forino, G. Postiglione & F. Scullica, (Eds.). Places & themes of interiors. Contemporary research worldwide. Franco Angeli (cd rom contents, 1-exhibit).
- Borsotti, M. (2006). I possibili sensi del mostrare. In V. Cristallo, E. Guida, A. Morone & M. Parente (Eds). Design, territorio e patrimonio culturale (pp. 75-79). Clean.
- Casson Mann (no date). British Galleries, Cassonmann. Retrieved October 16, 2024, from https://www.cassonmann.com/projects/british-galleries
- Centineo, S. (2023). A dimensionless narrative. from exhibition design to the art of display. In Duarte, E., Di Roma, A. (Eds.). Developments in Design Research and Practice II. Springer. Retrieved October 23, 2024, from https://www.academia.edu/102533220/A_Dimensionless_Narrative_From_Exhibition_Design_to_the_Art_of_Display
- Den Oudsten, F. (2012). Space. Time. Narrative. The exhibition as post-spec¬tacular stage. Routledge.
- Debord, G. (2006). La Società dello Spettacolo. Baldini & Castoldi.
- Greenblatt, S. (1990). Resonance and wonder. Bulletin of the American Academy of Arts and Sciences, 43(4), 11–34.
- Halbwachs, M. (2009). La Memoria Collettiva. Unicopli.
- Hughes, P. (2021). Storytelling exhibitions. Identity, Truht and Wonder. Bloomsbury Visual Art.
- Iotti, L. (2020). 8 secondi. Viaggio nell’era della distrazione. Il Saggiatore.
- Kossmann, H., & de Jong, M.W. (2010). Engaging spaces: exhibition design explored. Amsterdam: Frame.
- La Rosa, M. (2024). Neuroscienze della narrazione. Hoepli.
- Laurberg, M., & Schavemaker, M. (2016). Between the Discursive and the Im¬mersive. Editorial. Stedelijk Studies Journal, 4, 1–7. Retrieved October 21, 2024, from https://stedelijkstudies.com/journal/between-the-discursive-and-the-immersive-editorial/
- Mason, M. (2020). The elements of visitor experience in post-digital muse¬um design. Design Principles and Practices: An International Journal-Annual Review, 14(1), pp. 1–14, from https://doi:10.18848/1833-1874/cgp/v14i01/1-14.
- Marras, N. (n.d.). clip 12: allestimento e architettura. Mostra I musei di James Stirling, Michael Wilford & Assiciates. Bologna, Galleria d’Arte moderna, 1990 - Fiera di Bologna. Retrieved October 16, 2024, from https://nicolamarras.eu/clip-12-allestimento-e-architettura/
- McLaughlin, J. (2020). Situated artefacts - exhibition making as a discursive practice. Retrieved October 21, 2024, from https://ca2re.eu/wp-content/uploads/2020/10/MILANO-2020-McLaughlin-abstract.pdf
- Miano, A., & Borsotti, M. (2023). Experiencing Authenticity of the House Museums in Hybrid Environments. MDPI-Multimodal Technologies and Interaction, 7, 72. Retrieved October 21, 2024, from https://doi.org/10.3390/mti7070072
- Migliore, I. (2019). Time to exhibit. Directing spatial design and new narrative pathways. FrancoAngeli.
- Rogers, E.N. (1952). Architettura, misura dell’uomo, Due allestimenti di Albini, Domus, 276–277.
- O’Doherty, B. (2010). Inside the White Cube: The ideology of the gallery space, expanded edition. University of California Press.
- Parry, R. (Ed.) (2013a). Museums in a Digital age. Taylor and Francis.
- Parry, R. (2013b). The end of the beginning: Normativity in the postdigital mu¬seum. Museum Worlds, 1(1), 24–39.
- Ricoeur, P. (2003) La memoria, La Storia, l’Oblio. Raffaello Cortina.
- Poli, F,. & Bernardelli, F. (2016) Mettere in scena l’arte contemporanea. Johan & Levi.
- Simon, N. (2010). The Participatory Museum. Museum 2.0.
- Wigley, M. (2016). Discursive versus immersive: The museum is the massage. Stedelijk Studies Journal, 4, 1–11. Retrieved October 21, 2024, from https://doi:10.54533/stedstud.vol004.art02
- Atelier Brückner (2011). Scenography. Making spaces talk. Atelier Bruckner 2002-2010. Avedition.
- Atelier Brückner (2018). Scénography 2. Staging the Space. Birkäuser.
- Borsotti, M. (2024). From Narrative to Phygital. An Experimental Semantic Survey. In F. Zanella, G. Bosoni, E. Di Stefano, G. L. Iannilli, G. Matteucci, R. Messori & R. Trocchianesi (Eds.), Multidisciplinary Aspects of Design. Objects, Processes, Experiences and Narratives (pp. 661-670). Springer Series in Design and Innovation (SSDI, volume 37).
- Borsotti, M., & Mason, M. (2023). Immersive narratives and memories: the design of digital-enhanced visitor experience. PAD#23 – Vol. 16, Digital Memories Pages on Arts and Design-online journal.
- Borsotti, M. (2022). Allestimento. In M. Borrelli, L. Galofaro & A. Valenti (Eds.). Dichiarazione di interni Atlante di parole e immagini (pp. 18-19). Thymos Books, spaziovirgola.
- Borsotti, M. (2017). Tutto si può narrare. Riflessioni critiche sul progetto di allestimento. Mimesis Edizioni.
- Borsotti, M. (2013). Form of collecting/Form of hearing. In Basso Peressut L., F. Lanz, & G. Postiglione (Eds.). European museum in the 21st century: setting the framework. Vol. 3 (pp. 765–769). Politecnico di Milano.
- Borsotti, M., & Sartori, G. (2009). Il progetto di allestimento e la sua officina Luogo, memoria ed evento: mostre alle Fruttiere di Palazzo Te, Mantova. Skira.
- Borsotti, M. (2008). The exhibit design production. In L. Basso Peressut, I. Forino, G. Postiglione & F. Scullica, (Eds.). Places & themes of interiors. Contemporary research worldwide. Franco Angeli (cd rom contents, 1-exhibit).
- Borsotti, M. (2006). I possibili sensi del mostrare. In V. Cristallo, E. Guida, A. Morone & M. Parente (Eds). Design, territorio e patrimonio culturale (pp. 75-79). Clean.
- Casson Mann (no date). British Galleries, Cassonmann. Retrieved October 16, 2024, from https://www.cassonmann.com/projects/british-galleries
- Centineo, S. (2023). A dimensionless narrative. from exhibition design to the art of display. In Duarte, E., Di Roma, A. (Eds.). Developments in Design Research and Practice II. Springer. Retrieved October 23, 2024, from https://www.academia.edu/102533220/A_Dimensionless_Narrative_From_Exhibition_Design_to_the_Art_of_Display
- Den Oudsten, F. (2012). Space. Time. Narrative. The exhibition as post-spec¬tacular stage. Routledge.
- Debord, G. (2006). La Società dello Spettacolo. Baldini & Castoldi.
- Greenblatt, S. (1990). Resonance and wonder. Bulletin of the American Academy of Arts and Sciences, 43(4), 11–34.
- Halbwachs, M. (2009). La Memoria Collettiva. Unicopli.
- Hughes, P. (2021). Storytelling exhibitions. Identity, Truht and Wonder. Bloomsbury Visual Art.
- Iotti, L. (2020). 8 secondi. Viaggio nell’era della distrazione. Il Saggiatore.
- Kossmann, H., & de Jong, M.W. (2010). Engaging spaces: exhibition design explored. Amsterdam: Frame.
- La Rosa, M. (2024). Neuroscienze della narrazione. Hoepli.
- Laurberg, M., & Schavemaker, M. (2016). Between the Discursive and the Im¬mersive. Editorial. Stedelijk Studies Journal, 4, 1–7. Retrieved October 21, 2024, from https://stedelijkstudies.com/journal/between-the-discursive-and-the-immersive-editorial/
- Mason, M. (2020). The elements of visitor experience in post-digital muse¬um design. Design Principles and Practices: An International Journal-Annual Review, 14(1), pp. 1–14, from https://doi:10.18848/1833-1874/cgp/v14i01/1-14.
- Marras, N. (n.d.). clip 12: allestimento e architettura. Mostra I musei di James Stirling, Michael Wilford & Assiciates. Bologna, Galleria d’Arte moderna, 1990 - Fiera di Bologna. Retrieved October 16, 2024, from https://nicolamarras.eu/clip-12-allestimento-e-architettura/
- McLaughlin, J. (2020). Situated artefacts - exhibition making as a discursive practice. Retrieved October 21, 2024, from https://ca2re.eu/wp-content/uploads/2020/10/MILANO-2020-McLaughlin-abstract.pdf
- Miano, A., & Borsotti, M. (2023). Experiencing Authenticity of the House Museums in Hybrid Environments. MDPI-Multimodal Technologies and Interaction, 7, 72. Retrieved October 21, 2024, from https://doi.org/10.3390/mti7070072
- Migliore, I. (2019). Time to exhibit. Directing spatial design and new narrative pathways. FrancoAngeli.
- Rogers, E.N. (1952). Architettura, misura dell’uomo, Due allestimenti di Albini, Domus, 276–277.
- O’Doherty, B. (2010). Inside the White Cube: The ideology of the gallery space, expanded edition. University of California Press.
- Parry, R. (Ed.) (2013a). Museums in a Digital age. Taylor and Francis.
- Parry, R. (2013b). The end of the beginning: Normativity in the postdigital mu¬seum. Museum Worlds, 1(1), 24–39.
- Ricoeur, P. (2003) La memoria, La Storia, l’Oblio. Raffaello Cortina.
- Poli, F,. & Bernardelli, F. (2016) Mettere in scena l’arte contemporanea. Johan & Levi.
- Simon, N. (2010). The Participatory Museum. Museum 2.0.
- Wigley, M. (2016). Discursive versus immersive: The museum is the massage. Stedelijk Studies Journal, 4, 1–11. Retrieved October 21, 2024, from https://doi:10.54533/stedstud.vol004.art02
Published
2024-12-31
How to Cite
Borsotti, M. (2024). Twenty years of thinking on exhibition design: A critical examination for a phenomenology of displaying. AND Journal of Architecture, Cities and Architects, 46(2). Retrieved from https://and-architettura.it/index.php/and/article/view/649
Section
Articles
Copyright (c) 2024 Author(s)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
